01X Project: Collaborative Experimental Project
November 2013 - March 2015
01X Project offers a new entrance to contemporary classical music. In a live musical experience, the 01X Project enlists the audience to interact and contribute to the collaborative venture.
A flyer designed by me for the 2015 Rochester Fringe festival.
A live shot from the 2015 Rochester Fringe festival.
Project overview
Going to a classical concert is a passive experience. Musicians play and the audience listens. For this two year experimental project a group of classical musicians and techies asked how technology can revolutionize the concert experience and connect the musicians with the audience?
Through mobile devices, the audience became an active participant in an interactive concert instead of a passive viewer. The performances are less scripted and more improvisational, generating unexpected shifts in the experience. Each concert uniquely unfolded depending on the present audience.
01X was a collaboration between the music group Sound ExChange from the George Eastman School of Music and professors and students from Rochester Institute of Technology (RIT). As a member of the team I was the Lead Designer. This project was funded by a grant given by the Max and Marian Farash Charitable Foundation of Rochester, NY.
Branding
The 01 represents being the first to create an interactive classical music performance. X standing for the intersection of music, art, and technology.
To design the logo, I created a moodboard, sketched many ideas, and iterated till it was just right. The layering and translucent elements visually explain the meaning behind 01X. The overlapping and multiple layers can be seen throughout the project’s visuals and marketing material.
The musicians view of the app that helped them progress through the composition.
The visuals audience saw as the composition progressed.
Live Performance: cue
CUE is a musical performance that allows audience members to influence the music and progressively change the visuals by collectively cueing individual musicians. The musical composition performed is organized into six music cells enabling each musician to enter each of the cells at variable times. Using a mobile app designed and built for CUE, audience members voted to move a musician to the next cell.
During the performance, results of the voting are presented to the musicians via an iPad, providing them a cue to move to the next cell. The projected visuals during the performance synchronize to the cells.